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FAQs

Below you’ll find answers to some of the most common questions around our Applaws products, as well as general questions around caring for your cat or dog

How can we help?

Health problems are more likely on a low quality food and they often develop without showing any initial outward signs. It can take up to six years for some nutritional deficiencies to show themselves. A high quality diet reduces the risk of a problem developing in the future.
Applaws Complete Pet food has been developed with the assistance of leading pet food experts from Europe and the UK using the latest advances in pet food nutrition. Our factory is possibly the most sophisticated and advanced in the world and operates to the highest human food standards. We use only the finest quality ingredients available including FRESH chicken to produce a unique product range designed to help your pet reach it’s full potential. We manufacture our dried range here in the UK, unlike many other brands that are imported and therefore the cost savings that we make, we pass on to you the customer.
Applaws dry is only made in small batch runs from fresh natural local ingredients. As the seasons change so does the colour of our ingredients and you will find that the colour will change from a dark brown to a slightly lighter brown but the recipe is still exactly the same.
Low amounts of carbohydrates are natural for a cat and dog. We use potatoes that are rarely associated with dietary sensitivity. Potato delivers a good source of nutrition and is generally well accepted, ensuring good palatability throughout our complete food range. They also help to balance the Amino Acids in the meat protein.
Applaws Complete is highly digestible and is concentrated goodness for your pet. As a result your pet’s nutritional needs will be met with less food, since your pet will utilise more of the food taken in as nourishment. Your pet will produce smaller firmer darker stools with less offensive odour, making clean up faster and easier.
Digestibility measures the amount of nutrients absorbed into the body. These nutrients are needed for proper growth, stamina, reproduction and maintenance of overall good health and body condition.
In our experience customers have reported improvements in conditions such as eczema, dermatitis, red meat allergy, and colitis. If you have any concerns regarding your cats diet then please consult your vet.
No, this is a myth and probably started because in the past patients with kidney problems were commonly placed on low-protein and therefore a low – nitrogen diets. It is the nitrogen that causes the problem not the protein level. Today animals that have kidney problems are more likely to be put on a diet that is high in digestible protein, as opposed to a product based on cereal protein, which is poor in digestible protein. Applaws would be ideal as it contains the highest level of natural digestible animal protein and contains no cereal protein at all. A diet such as Applaws is more digestible compared to any other dry food product and it produces fewer nitrogen by-products that are actually better for the kidneys. It is the high protein found in cereal-based diets, which are poor in digestible protein, which can cause the harm. These can produce excess nitrogen stressing the cat or dog’s kidneys and increasing the nitrogen in the blood stream, which can, in turn cause harm to other tissues.
Just like as with human food there are good fats and there are bad fats. If you have a high level of saturated fat you may put on weight and develop cholesterol problems. This is why the advice from doctors is to eat more food like chicken, as opposed to red meat like beef and lamb, and to increase our fish intake. The oil in Applaws dry contains salmon oil produced by gentle cold pressing, which increases the level of good cholesterol in the blood, so-called HDL cholesterol. This will actually help with the absorption of surplus fat making your cat leaner and fitter.
Research also shows that pure salmon oil can also help prevent heart disease, maintain optimum blood pressure and cholesterol levels and give almost immediate relief from joint pain, migraines, depression, autoimmune diseases and many other conditions. Pure salmon oil is also the perfect brain food improving brain development and memory function, from conception through old age. It also helps to significantly improve dry skin, dandruff and dull coats.
Different types of cereal gluten can cause a problem in some pets. The allergy can result in excessive scratching, hair loss and excessive body odour. Applaws complete is particularly suitable for cats that suffer from to gluten intolerance. However, if you have any concerns, please consult your vet.
Within 6 – 12 weeks you should see an improvement and find that your pet will stop scratching and biting himself. If your cat or dog has lost fur and has developed a bald spot as a result of an allergy it can take six months for the fur to grow back although in some cases it may not grow back at all. Always consult with your vet.
Scratching and biting at the skin - when fleas, ticks and mites are not present - can be the result of food allergies. Over time, cats and dogs can develop allergies to a number of ingredients, such as beef, dairy products wheat and other cereal products. The offending dietary ingredient need not be a new one in the diet. Allergies can develop to foods that have been fed for years but the allergy may develop with a sudden onset. Applaws complete has been developed to combat many of the common allergies pets suffer from.
Yes, there is most definitely salt in our formulation. There is 1.134%, which is the ideal level for cats. Too much salt we all know is bad for us as it can lead to high blood pressure but a zero salt diet is also very bad for us. Cats like ourselves need an optimum level to keep us healthy.

Sodium is one of the key elements in salt and is one of the primary electrolytes in the body (the other two are potassium and calcium). Too little salt in the diet can lead to muscle cramps, dizziness, or even an electrolyte disturbance, which can cause severe, even fatal, neurological problems. Drinking too much water with insufficient salt intake puts a cat at risk.
Salt can also contain many beneficial minerals including magnesium, iodine, and over 21 essential and 30 accessory minerals beneficial to a cat health.
If your pet suffers from a wheat allergy or beef allergy you should be very cautious in feeding any other tinned food other than Applaws Canned. Applaws Canned range has been developed to ideally compliment the Applaws Dry Range.
It is not possible to have a zero carbohydrate diet because even high protein materials have carbohydrate fractions – e.g. glycoproteins. For example muscle contains glycogen a glucose polymer similar to starch. Cats and dogs, like all mammals, make some carbohydrate from protein (gluconeogenesis) so that they have glucose and other sugars for important functions such as energy for the brain. So although they may not have a dietary requirement for carbohydrate per se they do need carbohydrate in their metabolism. Carbohydrate in the form of fibre is also important for gut health – both for prebiotic functions e.g. oligosaccharides and “bulk volume” to allow gut contents to move and avoid constipation.
The wrong level of fat is bad for you but the correct level of fats in a pet’s diet is essential for the following three reasons:

(i) The fats act as a concentrated source of calories, giving your cat and dog sustained energy.
(ii) They are essential for your pet to absorb fat-soluble vitamins, especially A and D.
(iii) They supply essential fatty acids, such as Linoleic acid and linolenic acid, to maintain a healthy coat and skin
The cost of feeding Applaws can work out less than feeding many leading brands. Because of the quality of the ingredients there is no waste or fillers and more of the food is utilized, so your pet needs a smaller amount than it would compared with other brands.
The US Food and Drug Administration have approved irradiation as a (‘allegedly’) safe and effective means of processing dog and cat food products and treats. It is also used to make ‘safe’ contaminated packaging. There is no legal duty to inform the public if any packaging has been treated in this way. At Applaws we refuse to use such methods.
Applaws refuses to use such ingredients as anti- freeze or any artificial ingredients in our products.
Our products are kept fresh with more expensive natural citrus and herb extracts preservatives.
Propylene glycol is used by some manufactures to preserve their pet food and this chemical is a less-toxic version of car anti- freeze. It is used in some pet food products and treats and is hidden in the ingredient list on the pack the under the terms “Contains EEC Permitted antioxidant, colorants or preservatives”. If you see this ask the manufacturer what preservative they are actually using. Propylene glycol is considered “safe” by some manufactures if used in small quantities. It is not only a very powerful chemical preservative but it has a strong artificial sweet taste that some pets find addictive.
Applaws is a complete food and has been produced to give your cat or kitten every thing they need for a long and healthy life. Homemade pet diets can result in a variety of problems:
• Raw foods carry a high risk of bacterial contamination as well as the possibility of transmitting diseases to humans
• Too much calcium can result in growth problems, particularly for kittens, but too little calcium can cause weak bones that are susceptible to breaks
• Mismanaged fat intake, can result in pancreatic problems
Another obstacle to homemade pet meals is in formulating diets that account for age, breed, size, and level of activity of the animal. According to the American College of Veterinary Nutritionists, Many recipes found on the web or elsewhere, even from well-meaning sources, may not be complete and balanced, creating the possibility of significant long-term harm to animals fed diets based on these recipes.
At Applaws, we are always looking at ways to enhance the enjoyment of our food. We continually review the quality of our ingredients paying special attention to how they are sourced and processed.

We have recently advanced the production of Applaws Complete dry dog food to use 100% fresh, rather than frozen, chicken in our mince. We have also made the kibble less dense so it’s even easier for dogs to metabolise the natural goodness within and to transition to the Applaws brand.

The Applaws recipe and feeding guide remain the same and so does our pack. The only difference you may notice is in the kibble shapes and textures of some of our kibble.
The term “Ash” is the rather confusing pet food industry term, that a pet food company has to use by law to measure the total mineral content in the food. It represents important minerals such as calcium, sodium, potassium, phosphorus, zinc, iron, copper, manganese etc.
Problems can occur in a pet with the formation of stones in the urinary tract. One cause is the high level of magnesium in a pet’s diet. Applaws Complete has been formulated to contain restricted levels of magnesium. Sufficient magnesium is present to meet the body’s requirement yet will aid in the prevention of urinary tract problems. However, there are many forms and causes of urinary tract disorders and if you have any concerns please consult your vet.
Yes, it is extremely important that your pet has access to a plentiful supply of water to prevent urinary tract problems in the future. However some pets and particularly cats will not drink fresh water out of the tap. This is because fresh tap water can often contain high levels of chlorine, which some pets are particularly sensitive to. In such a case leave the water for 24 hours to allow the chlorine to dissipate before you give the water to your pet.
The natural cellulose grass plant fibres help to flush the stomach of hairs by forming a slippery movable matrix. Otherwise the hairs simply remain in the stomach until regurgitated.
Regular check-ups at the vets, feeding the right food such as Applaws complete and regular exercise.
No. We use more expensive natural antioxidants to preserve the freshness and taste of the product including rosemary, marigold, vitamins C and E (declared as tocopherol rich extracts of natural origin).
It is not illegal to use GM ingredients in Pet Food and many American brands have used GM ingredients in their Pet Food formulas for many years without any known side effects. However, Applaws have taken the decision NOT to use any GM ingredients in Applaws Complete range.
Applaws is naturally rich in Taurine which is an amino acid essential for the proper function of the heart and for eye health. Taurine is found in good quality meat protein and not in cereal protein.
In many other brands the level of natural taurine can be very low which is why they need to add synthetic taurine to their food to meet the minimum standard required by a cat.
Independent scientific test have shown that 100% of all Applaws Fish Varieties more than exceed the daily requirement of Taurine for cats and provide it in a natural form.
Cats require a high level of taurine for their body functions, yet have limited enzymes which can produce taurine from other amino acids such as methionine and cysteine. Therefore, they need a diet that is high in taurine. If taurine is deficient, signs such as heart condition called dilated cardiomyopathy, retinal degeneration, reproductive failure, and abnormal kitten development can occur.
No in the fact the opposite is true. After a month or two most cats or dogs will show an increase in lean muscle mass and as Applaws in low in carbohydrates most overweight cats will actually lose weight.
Humans can metabolise protein from cereals but cats and dogs find it easier to digest the protein in their food if it comes from quality meat sources rather than from grains or cereals.

Cats and dogs are carnivores by nature and need meat to thrive and stay healthy (in fact cats are obligate carnivores and simply to survive).

Not all protein is the same. Proteins are very complex in structure and proteins are required for all aspects of growth and development and are very important in structural makeup and the immune system. Proteins are made up of amino acids, which are the building blocks of health and development. Cats for example require 22 amino acids only 11 of which they can synthesize themselves. The remaining ones – which are called the essential amino acids they must get from their food otherwise health problems can occur. Applaws has been developed to ensure that your cats’ (and dog’s) diet is naturally rich in all the essential amino acids to keep your pet healthy for longer.

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